Table Of Contents
Why Apps Still Win In 2025
Settings the Scene
Good morning!
Today we'll explore: Why Apps Still Win In 2025.
In an age of voice assistants, smart glasses, and AI-driven everything, you might expect mobile apps to be fading into the background. But in 2025 the app economy is still thriving — and for good reason.
Why Apps Win
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Apps Own the Experience. Websites have become sleeker and AI voice interfaces are smarter. But when it comes to total control over the user experience — from animations to security to offline access, native apps continue to dominate. And despite a rise in cross-platform tools, mobile apps remain the anchor for many digital ecosystems. Whether it's controlling smart home devices, managing a crypto wallet, or collaborating across a virtual workspace, users want one place to go and not a broken mix of web portals or voice commands.
Apps give brands the ability to create seamless, deeply integrated journeys that simply aren't possible on the web or through third-party assistants. Apps simply feel native in every sense. -
Personalisation at Scale. AI has made apps hyper-personal. In 2025, your favorite apps don't just remember your preferences - they anticipate them. Netflix queues up exactly what you want to watch, Nike knows when to push you and when to let you rest. Amazon tailors deals to your lifestyle and habits.
All of this requires tight integration with your devices, sensors, and data, and that's where apps shine. And let's not forget about push notifications, which deliver messages in a controlled environment that looks to cut through the noise. -
Monetisation and Trust. App stores have evolved. Subscription models are more transparent, in-app purchases are better regulated, and privacy standards are higher.
Simply put: apps deliver value, and consumers are willing to pay for that (and in turn, businesses see better conversion rates and customer loyalty).
That's a wrap for today. Every 10 days I'll drop something useful in your inbox (think sharp how-to guides, a peek under the hood of tools we've built, or quick takes on key topics). Want more? Explore other articles from our team or swing by our site to see what we're building.
Scale wisely,
Laurent
